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The purpose of this paper is to seek to discuss how the new media revolution can improve social marketing by bringing the “place” (one of four P's from the marketing mix) closer to the consumer.

This paper describes current new media trends related to social media and mobile communication technologies and discusses the implications of these technologies for social marketing by exploring examples of their use in commercial marketing, social change, and public health.

The rapid growth of online social networks and near ubiquity of mobile phones in much of the world offers social marketers enormous potential for engaging consumers in radically new ways. The nature of these new communication platforms differs from traditional media in important ways that can make them more effective for marketing, most notably the potential for deeper consumer engagement, multi‐directional information exchange, and location‐based tracking and messaging.

The trends described in this paper are rapidly and fundamentally changing how commercial marketers, brand managers, and consumer relationship managers engage with the current and prospective consumers. Social Marketing should learn from these changes and leverage these new media to engage large numbers of consumers more deeply and closer to the “right place and right time” than they ever could before.

This paper explores a topic that has been introduced at the Global Non‐Profit and Social Marketing Conference in Dublin, Ireland in April 2011. The discussion should encourage social marketers to reconsider the role of “place” and explore how new media can bring place closer to consumers.

This qualitative study examined urban school personnel’s opinions, perceptions, and strategies in implementing the following: (a) locally mandated Zero Tolerance Discipline Policies, (b) nationally mandated standardized high-stakes testing laws, and (c) how the two combined can be counterproductive to one another. Three themes emerged from the research. The first and predominate theme that emerged and discussed was “perspectives that described the potential impact standardized high-stakes assessments have on African American male students that violate the Zero Tolerance Discipline Policy.” The research and its recommendations are valuable to policymakers, education advocates, stakeholders, superintendents, boards of education, administrators, teachers, and parents.

Investigates the differences in protocols between arbitral tribunals and courts, with particular emphasis on US, Greek and English law. Gives examples of each country and its way of using the law in specific circumstances, and shows the variations therein. Sums up that arbitration is much the better way to gok as it avoids delays and expenses, plus the vexation/frustration of normal litigation. Concludes that the US and Greek constitutions and common law tradition in England appear to allow involved parties to choose their own judge, who can thus be an arbitrator. Discusses e‐commerce and speculates on this for the future.

In King Henry VIII, Cardinal Wolsey, in his final speech of expiation, urges Cromwell to act honourably, arguing: ‘corruption wins not more than honesty’. Hopefully, the radical nature of this sentiment did not cause the historic burning of the Globe Theatre during the inaugural performances of the play. Just as Wolsey's recantation of his past sins and practices came a little too late with much too little, so American and, especially, international anti‐corruption efforts have been either nonexistent or, at the least, largely admonitory.

We argue that uninformed subscribers to an initial public offering (IPO) of common stocks are exposed to greater ex ante risk of trading against informed traders in the secondary market because the advent of public trading conveys hitherto private information and thereby mitigates adverse selection. The going‐public firm underprices the new issue to compensate uninformed subscribers for this added secondary market adverse selection risk. We test this market liquidity‐based explanation by investigating the ex‐post consequences of ownership structure choice on the initial pricing and the secondary market liquidity of a sample of initial public offerings on the New York Stock Exchange (NYSE). Consistent with our argument, we find that initial underpricing varies directly with the ex post trading costs in the secondary market. Further, initial underpricing is related positively to the concentration of institutional shareholdings and negatively to the proportional equity ownership retained by the founding shareholders. Finally, the secondary market illiquidity of new issues is positively related to institutional ownership concentration and negatively to ownership retention and underwriter reputation. Thus, the evidence based on our NYSE sample supports the view that the entrepreneurs' choice of ownership structure affects both the initial pricing and the subsequent market liquidity of new issues.

Since 2004, the British Government has delivered a national policy on social marketing that has created a new frame of reference in this field. This paper aims to study the genesis, evolution and implementation of the policy process that led to an important development in British public health.

An in-depth multifaceted single case study, mixing qualitative and quantitative data including participatory research, enabled by a cognitive approach based on elements of knowledge, ideas, representations and social beliefs in the elaboration of a public policy.

This approach to understanding the British policy on social marketing process demonstrates a useful explanatory capacity, producing a comprehensive articulation of the main cognitive, normative, and instrumental dimensions of this policy, including its significant mutations influenced by the 2008 Great Recession and subsequent political evolution.

This paper has followed the British social marketing policy’s implementation in England. In Wales, Scotland and Northern Ireland, this national policy had specific developments that it was not followed in our study In general, subject to complex historical, social and political conditions, this is a field that preserves its dynamism and the ability to question concepts and processes. Ever seeking new directions and solutions, it requires an ongoing research study.

Conclusions speak in favour of a prescriptive framework for a national policy on social marketing that can inform other government entities’ efforts to develop similar policies in other countries. A correct understanding of such a political process can lead to better management of its development and its consequent contribution to improving social marketing policy and interventions.

A proper conception and management of a social marketing policy can contribute to improving the well-being of citizens.

It is the first time that this specific cognitive approach has been applied so systematically to a national social marketing policy through a long-term research, providing a prescriptive framework for other’ efforts to develop similar policies.

Business and academia alike have become aware of the crucial role of customer‐to‐customer interactions. Facilitated by the increasing customer connectedness through online media possibilities, companies need to understand how customers influence each other and how to manage these customer interactions. The purpose of this paper is to conceptualize an expanded model of customer‐driven influence (CDI) that presents an overview of the influence process and its determinants. The model covers important issues, such as deliberate versus unintentional sender actions, verbal and non‐verbal communication, and reflective and impulsive receiver reactions.

This article is the result of the first Thought Leadership Conference on Service Marketing, held in Nijmegen, The Netherlands, June 2012.

The model shows the importance of considering goal theory in studying customer‐driven influence. Both sender and receiver can act and react in deliberate and unintentional ways. The mechanisms for customer‐driven influence are then contingent upon which particular goal (combination) is activated. Message reception is either verbal or non‐verbal. Furthermore, the receiver can react either by reflective processing or by impulsive processing leading to liking a particular product or wanting the product (respectively). Accordingly, the receiver builds behavioral intentions of purchasing and further talking about the particular product.

This paper synthesizes insights from the extant literature on word‐of‐mouth, social influence, and dual processing of information to develop a comprehensive model customer‐driven influence. The authors' framework is embedded in goal system theory, as it addresses fundamental self‐regulatory issues, such as the impact of implicit goal activation and essential contextual factors on preference formation and choice.

This study aims to make the reader aware of recent changes in the white supremacist movement and how such changes have altered the ways in which the movement can be combatted.

The authors study the movement in two periods: from 1970 to 2005 and from 2006 onward. The authors contrast the two periods and discuss the legal and financial issues within each.

The authors find that while legal concepts such as vicarious liability and respondeat superior apply today just as they did before, new tools are needed to fight the new means of financing the movement.

The main limitation of this study is the lack of quantitative data. Because the “alt-right” became popular around 2015, there has not been enough time for the construction of detailed data sets.

While many law papers have explored the white supremacist movement, the financing side has gone under-analyzed in scholarly research. This is important in light of the rise of the internet, online payment processors, cryptocurrencies and remote organizing and fundraising.

The 2017 Charlottesville rally was organized and financed via podcasts, online forums, encrypted chats and anonymous payments. Since then, the movement has mostly gone underground and has become more violent and radical as many members have come to believe that marches and politics do not help them.

To the best of the authors’ knowledge, there are no papers in finance that deal extensively with this topic. The authors believe that the severity of the issue and the importance of its funding make this study a valuable source of information. The recent changes occurring within the movement are likely to become even more critical to its success or failure in the future.